ABOUT PURE HAIRCARE
THE PERFECT BALANCE OF NATURE AND SCIENCE
Our Pure range of products are blended with naturally derived ingredients which have been carefully researched to substitute more traditional synthetic ingredients. Our aim is to develop a safer, more gentle, environmentally friendly haircare regime.
Creating natural haircare solutions without compromising performance has played a key role in the success of our brand. This approach keeps Pure Haircare at the forefront of ‘free from’ and natural haircare solutions.
Our formulas use modern, clean and green ingredients. We have developed and continue to develop safe, gentle and sustainable products, with Pure products using organic ingredients that are 100% certified. We strive to achieve the perfect balance of nature and science, substituting synthetic ingredients with natural plant-based alternatives.
PURE PRODUCTS USE
• Natural ingredients of natural origin
• Organic ingredients are ‘100% certified’
• Biodegradable ingredients
• Sustainable practices
• Recyclable packaging
• Soy inks
• Vegan friendly formulations
• No animal testing
• No sulphates and parabens
• No microbeads
• No formaldehyde
• No PEG
• No genetically modified ingredients
• Gluten free formulations
Products are blended with 100% organic extracts and vitamins providing strength, nourishment, protection, moisture and shine.
Shea Butter - known for its regenerative, emollient and protective qualities
Argan Oil - nourishes, strengthens, conditions, moisturises and restores shine
Marula Oil - mega rich with exceptional moisturising qualities
Kalahari Melon Oil - rich in essential fatty acids, especially linoleic, oleic and palmitic fatty acids
Mongongo Oil - has hydrating, regenerating and restructuring properties
Açai Oil - native ti the amazon rainforest, known for its amazing antioxidant benefits
Almond Oil - contains omega-3 fatty acids, phospholids, vitamin E and magnesium to nourish and strengthen hair
Buriti Oil - protects and repairs dry damaged hair
Turmeric Oil - anti-oxidation and anti-inflammatory properties
Sunflower Oil - contains fatty acids, vitamin E and antioxidants
Blue Cypress Oil - rare blue essential oil with antibacterial properties
Goji Berry Oil - contains vitamin A, B and C as well as being rich in zinc and antioxidants
Rosehip Oil - rich in fatty acids and antioxidants
WE ARE REUSING LAND WASTE PLASTIC TO MAKE OUR BOTTLES
At Pure Haircare, we’re committed to reducing plastic in the best way we know how – by reusing 100% Australian land waste plastic to package our haircare products. Pure Haircare are leading the way in implementing this practice.
WE NEED TO MAKE A CONSCIOUS EFFORT TO WORK ON OUR PLASTIC USE IF WE WANT TO KEEP OUR LANDS, OUR OCEANS AND OUR COMMUNITIES HEALTHY.
Our bottles are made from 100% Australian recycled land waste plastic in an effort to create a circular supply chain. This chain takes recyclable plastic and processes it by sorting, shredding and creating pellets that are then used to make our recycled plastic bottles. In doing this, we will be reducing the amount of plastic going to landfill in Australia. Through this process we estimate we will rescue over 100 tonnes of plastic from reaching landfill each year.
Our packaging choices are made with consideration to environmental impact and protecting our planet. We all need to play a part in reducing the footprint we leave behind to keep our planet as beautiful as the day we found it.
BY REUSING AND RECYCLING OUR PLASTIC, TOGETHER WE CAN REDUCE LANDFILL.
PURE HAIR COLOUR
All Pure Hair Colours are formulated with the exclusive 'pure organic complex' (certified 100% organic extracts), powerful phytonutrients shae butter and glycerin to create an enhanced, supreme colour system.
100% certified organic complex contains:
Nettle - helps control flakiness and increase shine
Ginger - soothing
Aloe Vera - Vitamins contained in Aloe extract - B complex, Folic Acid, Vitamin C and Caratone include soothing antioxidant benefits
Lavender - soothes the scalp
Thyme - tones and refreshes
Althea - softens and smooths
Glycerin - vegetable derived natural humectant
Apricot - tones and softens
Horsetail - smooths and de-frizzes the hair shaft
Rosemary - soothes and adds shine and antioxidant benefits
Green Tea - Anti-ageing, Uv sun damage protection anti-oxidant
They are micro pigment, low ammonia and PPD free, which in turn produces less damage to the hair, and a superior, long lasting colour result.
The phytonutrients (plant derived natural shea butter and natural glycerin) combined with the 100% organic complex also ensures a healthy scalp and a pleasant colouring experience.